What is Funnel Hacking? How to Properly Hack Sales Funnels


If you are not familiar with the term "hoppers", you may already have heard of them Clickfunnels, Funnel Hacking is coined by the CEO of Clickfunnels, Russell Brunson.

The way to explain it simply is this:

In this process the sales funnels of the competitors are checked and copied. Now you will not be copying word for word, but you'll make your own little twist on it, changing things a bit to make it a bit more unique. The core will still be there, you will only optimize it – a little bit.

What is a sales funnel?

A funnel is just a series of steps a visitor takes when they visit your website or ad. The ultimate goal is that they make a purchase.

Ok, now you should get an idea of ​​what funnel hoes are. You simply model others' trusted sales funnels by making them your own.

If you would like to learn more about hacking funnels from Russel Brunson yourself, you should pick him up Free funnel hacker cookbook.

To make the transition easier, you have toWhy funnel hoes is so important

Before starting your online business, you should first analyze your competition and identify patterns for marketing to your customers.

When you look at your competition, you have to analyze their sales process and reverse everything they do. If you do a thorough analysis, you should be able to find important information about what works well for them. Logically think about it. If they get a lot of traffic to their site, rank well in Google, or appear to have a very aggressive sales campaign on any platform, you can bet they're using the most effective sales strategy possible. If not, they would lose a lot of sales. Top marketers know this and consistently optimize their campaigns to get the most out of them.

The funnel hacking you do for your campaign could very well be the 10th Version of many previous campaigns that did not fare that well. If you see the same funnel for a long time, he is probably a winner.

To start as a funnel hacker

To start your funnel hacking business, you need to know who your competition is. Your competition is any person who sells the same product or service as your business.

The first thing you need to do to crack your funnel hoes is to put all your competitors on a list. This process is pretty simple. Just search for the keyword or keyword group for your product or service and find out who's on the first page. Write down all of them in a table along with their URLs. Most of them will not be the homepage, so remember.

Once you have created your list, you can start with all funnel hacking methods.

Sample funnels that you want to copy

To give you an idea of ​​which funnels you can hack, it's open to anything, whether it's a physical product, an online course or a service that you may offer.

Let's illustrate an example of a funnel so that we have a clear idea of ​​how it works. If you have an ecommerce site that sells fishing equipment and you'd like to create a funnel for fishing rods, do a Google search for something like the best fishing rod, the best fishing rod reviews, and more. You can also search on Facebook or even Youtube.

Once you've found sites or ads that deal with fishing rods, you'll use this information to hack their funnels. Note that some of them may be emailed so you want to sign in to their list. You can also hack your emails. Pay attention to the emails you receive, as you can use the same structure for your own email list, if you so desire.

What we are looking for in these emails are the links. Where do these links lead? These links usually take you through a funnel that you can copy and turn into your own.

How to organize your data

If you are in a competitive niche, you will get a lot of results from your research. You should use some tools that can speed things up.

If you're doing a Google search, just use the snipping tool available in Windows. I'm sure you have the same tool I can not remember (sorry, Mac people!). Take a screenshot from the first two pages or even from the third if the competition is big.

Once you have this data, you can no longer copy and paste it, but use it as a reference. Your friend in this case will be Microsoft Excel.

In Excel, the first column should be the name of your competitor. The second one would contain the link to the product or service you want to hack.

You then need another folder where you can take screenshots of the actual funnels themselves. Take a screenshot of each step in the funnel and save it in a subfolder with the competitor's name. Keep the names consistent so you can access your Excel spreadsheet.

This process takes time, but the information you receive is valuable. Next, you'll want to compare the funnels to see if there are any patterns. Do you do the same? Any differences? Pay particular attention to the funnels that you can find, for example, through paid ads on Google Ads, Facebook or Instagram. As I said, they will not waste money on advertising with funnels that do not win!

Find out how successful competitor funnels are

Analyze the landing pages of your competitors. Are they short and effective or do they use a lengthy information-rich approach?

Take a look at the general layout. How is it structured? Where do you submit your e-mail forms? Is it in the middle, down, or is it a pop-up?

Here are some other tips for analyzing competitor pages:

  • Which fonts do you use?
  • Look at copywriting – especially headlines
  • Which colors do you use?
  • Is there an email form or no?
  • Are the ads made entirely of text or do they contain videos?
  • Are the advantages or features of the product listed?
  • What is the goal of the funnel? Is it to capture emails or sell directly on the page?

E-mail Hacking

As mentioned earlier, make sure you are included in the email list. Most e-mail captures are done by "seducing" the viewer with a free download of a related product. Basically, they exchange your emails for a giveaway. Once you're subscribed, you're in your funnel.

Usually, you will receive emails a few times a week. This process will take some time, but after 2 weeks, you will usually get the concept of how to structure your emails.

Do you offer added value, followed by an offer that guides you through a funnel? Make a note of it all. For some e-mail sequences, you may be redirected to a webinar signup form trying to sell you a product in a webinar. There are many different ways to get you into the funnel, and you need to watch closely what they do.


I hope that you now understand the process and know exactly what funnel hoeing is all about. You are a professional now. It is really quite simple and requires only a little work and dedication.

When you're ready to become a funnel hacker, you'll need an account with clickfunnels. Click here for a free trial.

Is there a clickfunnels alternative?

Most people think that you need clickfunnels to be a funnel hacker. That's just not true. Although I admit that Clickfunnels is the king of the funnels, there are other possibilities.

Look at mine Alternatives to Clickfunnels article to see what other options you have. Their research will be the same, only the builders will be different. See what works best for you in my review. You will also save some money if that is a problem.

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